Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01657_Field_OMFU T11.txt

Text File | 1996-04-10 | 686b | 14 lines

sense used—and that was radio. It all goes in
through your head, it has a structured, easily-
manipulated, one-sense thing that goes in your
ear. That’s all there is to radio.

Television is very “cool”; it’s incomplete, it’s loose.
First of all, it’s two senses at the very least—sight
and sound. It communicates with you in an entirely
different way. He knew that in the 1950s. Most
people in television and radio took 15 or 20 years to
learn that that radio and television are not the
same thing. It’s not a matter of looking good, it’s a
matter of doing something entirely different. A
radio host did one thing. A figure like Letterman or